Regional Marketing Director, APAC - FMCG

Singapore fmcg-fast-moving-consumer-goods

The Regional Marketing Director, APAC will report directly to the Vice President, APAC. There will also be a dotted line of report to the Global Head of Marketing (US based).

This is a leadership role that requires the individual to be hands on as there is only a small marketing team at the moment and the focus will be innovation, digital engagement, digital acquisition, offline marketing campaigns, brand management etc. This role will be measured on the following criteria:

  • Developing marketing & innovation strategies - help to achieve regional sales & profit objectives
  • Lead cross functional teams in brand communications, new product launches and cost optimization
  • Provide key insights to the Country Managers to drive important sales decisions
  • Manage the marketing budget for APAC
  • Be the 'voice of customer' while communicating marketing priorities to R&D and Consumer Insights teams
  • Hire and manage direct regional and in-country marketing teams