Style and Graphic Design Manager - MNC Leading Beverage Company

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Hong Kong fmcg-fast-moving-consumer-goods
  • Work on design developments and recommendations for visual identity:
  • Brand identity: pack and label design, graphic guidelines
  • Brand graphic visibility on printed and digital tools like invitations, menus, social media posts, PR content, product sheet, etc.
  • Trade visibility: Work on local adaptation for Retail and visual merchandising, off-trade merchandising and retail, on-trade implementation, event and temporary staging
  • Be the design interface with external creative agencies:
  • Help the marketing team to develop creative brief presentation
  • Follow-up creative development and elaborate debrief documents
  • Review technical documents to approve execution plans
  • Follow local production with suppliers to manage quality of execution through the external designing companies and agencies
  • Be the trend hunter on creative field for design, art, cultural innovation.
    • Visit of main design and art fair in the region and share reports
    • Be the guardian of international guidelines applications on flagship projects
  • Work on local adaptation for retail and visual merchandising, event, in collaboration with brand studios.
  • Develop the network of local creative partners, agencies, external studios to collaborate on graphism, design, pack, staging, visuals, production.