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- Development and implementation of the Brand strategy for new and existing products
- Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR
- Guiding the day to day activities of the marketing team
- Work closely with product management team to define marketing materials and programs
- Manage social media presence and direct programs to improve social media reputation and recognition
- Developing and delivering marketing and communications strategies for the organisation
- Generate report for competitor analysis and consumer trends