Senior Brand Manager - Global FMCG Principal

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Hong Kong fmcg-fast-moving-consumer-goods
  • Lead the team to develop brand building strategies, marketing and communication plans for the food category
  • Understand consumer needs and behaviors, identify brand positioning in the market
  • Identify brand opportunities and challenges for growth and development
  • Develop new product launch strategies
  • Conduct market research and data analysis and propose business actions
  • Oversee P&L and ensure achievement of sales and profitability targets