Trade Marketing Manager

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Ekurhuleni (East Rand) consumer-products-fmcg
Primary Purpose of the Role This role is pivotal to the success of our brands at point of purchase and plays a key role in building strong retailer relationships. Managing the day to day relationship with key customers and internal relationships with both the Sales Business Units, and the Brand Teams. You are accountable for the planning and subsequent flawless execution of the Drinks Commercial Calendar in your core retailers. This will consist of both brand lead and retailer lead activation. A key component of the role will also be the evaluation of each key activity against brand and commercial metrics. Job Description Create compelling arguments and engage with key customers to understand their requirements and deliver value driving shopper marketing activity in these customers based on shopper toolkits provided by brand teams Accountable for securing the shopper plans for all brands in Drinks Commercial Calendar Accountable for securing and deploying a significant budget deployed across all accounts and for managing and tracking this against plan Accountable for Shopper Marketing processes that enable effective deployment of resources and shopper budget including decisions on brand vs retailer lead executions Accountable for the effective management of our promotional materials and POS within our warehousing facility Drinks Customer Marketing team: internal team including other shopper and category managers within drinks Retailers: Buyers and Marketing contacts Brand teams: Lucozade Sport & Lucozade Energy Sales (internal): Sales Team External Agencies: Local Shopper activation, Print, POS warehousing University Degree/Diploma 3-4 Years working experience in FMCG Excellent understanding of SA FMCG market and all channels Customer Facing experience within a Marketing or sales environment in Drinks Understanding of key commercial levers, and P&L management, especially the impact of shopper spends on channel Ability to lead and influence others to land exceptional plans that effectively delivers against customer and brand objectives Ability to engage customers and internal stakeholders through strong presentation and communication skills Ability to use a wide variety of data sources, from which to analyse data and extract relevant insight Previous experience in shopper or brand marketing area Experience of managing agencies on campaigns / creative development Experience of Soft drinks category Brand marketing and or direct sales / channel management experience within FMCG Building Relationships Teamwork & Cooperation Good stakeholder manager Strong planning & organisational skills Influencer with solid negotiation skills Commercially savvy Creativity High Impact & clear communicator Takes personal responsibility/accountability for delivery